Thursday, May 10, 2012

News From Our Friends at The Art of Shaving

In Los Angeles, Morgan Spurlock brushed up Will Arnett's clean shaven face for the premiere of their new film: Mansome, presented by The Art of Shaving. The product in the picture is The Art of Shaving Fine Badger Brush that you can find on their site for $110. Ben Silverman, Will Arnett, and Morgan Spurlock love it!

"Men! The men’s “bikini wax” conversation has officially begun. From man-scaping, eye-brow threading, to men having “me time” at barber salons; men are beginning to see the importance of grooming, as models, actors, experts and comedians weigh in on what it is to be a man today in the new movie, Mansome. Mansome takes a comedic look at the contemporary issue of male identity—expressed through the varying grooming methods different men adopt." ~The Art of Shaving

Presented by The Art of Shaving, Mansome premiered May 9 in Los Angeles. Its directed by Morgan Spurlock and executive produced by actors/comedian Will Arnett and Jason Bateman, and Electus founder Ben Silverman.

The Art of Shaving provided the information below.

Through this film, The Art of Shaving wants to help educate men around the U.S about Grooming 101.

1.      Men can come to The Art of Shaving locations for The Royal Shave – a 45 minute spa-like experience to get the perfect shave.
2.      Men can also follow The Art of Shaving’s 4 Elements of the Perfect Shave – 90% of men complain that they get razor burn from shaving, to rid red bumps, do the following:

a.      Prepare

To soften the beard and provide protection

Apply The Art of Shaving Pre-Shave Oil before shaving to provide a protective barrier and improve razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.

b.     Lather Up!

For a close and comfortable shave

c.      Shave

With a good handle and proper technique

Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.

d.     Moisturize

To revitalize and soothe dry skin

After shaving, rinse with cold water and pat dry. Use The Art of shaving After-Shave Balm, formulated with shea butter and jojoba oil to revitalize and soothe dry skin after shaving.

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