Ouidad Creates Curls on the Catwalk
New York Fashion Week 2011
(Photography done by Kristen Somody Whalen)
At Tara Subkoff for IMITATION, Ouidad created a femme fatale, “crazy socialite” inspired look to channel the seductive vibe. Ouidad’s Tress Effects Styling Gel and PlayCurl Volumizing Foam helped shape the soft, 40’s Jane Russell-like curl. The show was held at the Milk Studio Penthouse, and the front row was star studded, evidence of Tara’s huge celebrity following – including Chloe Sevigny, Gina Gershon, Natasha Lyonne, Rose McGowen and Liev Schreiber.
(Photography done by Kristen Somody Whalen)
Ouidad backstage with Musician Sean Lennon and Model/Musician Charlotte Kemp Muhl, both of whom preformed at the Rebecca Minkoff show
(Photography done by Kristen Somody Whalen)
Ouidad backstage creating volume and coaxing curls
(Photography done by Kristen Somody Whalen)
Curling irons added texture and curl to a model’s otherwise straight hair
(Photography done by Kristen Somody Whalen)
The Ouidad Styling Mist Setting and Holding Spray kept models hair in place
(Photography done by Kristen Somody Whalen)
The final look – sophisticated soft waves
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